Censoft Inc is a leading back end business inventory software designer and manufacture who needed a stand alone modern responsive landing page and paid search campaign to launch, market and capture leads for their new B2B software platform for desktop and mobile users.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Step 1 - We designed two high converting mobile responsive landing pages. One for their mobile product and one for their desktop product and cross linked both in case the user needed the other platform. Each page was highly optimized for conversion with a strong relevant headline, clean, attractive design, concise, convincing copy, user-friendly form with an eye-catching, clickable button with a clear call to action. We used a free trial offer as the lead magnet after educating the users with short compelling copy and images that directed the user towards the call to action.
Step 2 - We created a well planned and executed AdWords Campaign, Ad Groups and Ads to target their exact user. The keywords focused on tight match group long tail keywords to maximize ad spend, increase CTR, decrease CPC, increase conversion and minimize wasted clicks. Ads were tested to make sure we were using the best performing ads with each ad group and negative keywords were added as needed to minimize budget loss. We also created and optimized a separate campaign specifically for the mobile product using the same strategy as above.
We were able to generate more than a 800 free trial download and over 300 qualified net new leads in 6 months. Considering this is a B2B level back end business software component with a high price point and existing customer base it was a strong success which lead to an overall increase in sales by over 23.6%