Quick AdWords Tip: Your earnings per click (EPC) is the amount of money you generate on average from one click on your ad. To calculate your EPC simply multiply your sales conversion rate by your average revenue per sale.
EPC = Conversion Rate x Revenue Per Sale
By knowing how much sales you generate per click, you know instantly how much you can pay per click! To stay competitive and profitable you need to focus on ways to improve your EPC.
If you can increase your sales conversion rate and/or increase your average revenue per sale, then your EPC will, in turn, increase. We all know what that means… More Profit!
Dale is an accomplished marketer with over 20 years of real-world business sales and marketing experience specializing in e-commerce, email marketing, brand authority, SEO, PPC, SMO and web development. Having served as the Sales & Marketing Director for a multi-million dollar eCommerce company for over a decade, his experience in the trenches provides the foundation most digital marketers just don't have the experience to offer.