Product Listing Ads (PLA’s) are worth considering for any ecommerce business that sells physical products, especially consumer goods. PLA’s saw a considerable gain of 47% during the 2014 holiday season compared to 2013. Adobe Digital Index predicts PLAs will make up nearly 30% of clicks from paid search in the fourth quarter of 2015.
With clearly defined prices and product images displayed prominently in search results against your competition, PLA’s appeal to visually driven online consumers. And because they fuel Google Shopping, Google’s comparison shopping platform, PLA’s appeal to shoppers who know absolutely what they’re seeking and are ready to purchase.
PLA shopping campaigns give you more in-depth management of your ads, filtering, and vital reporting tools. We love how you can filter products based on profitability, brand, model, or SKU etc to pinpoint items that net a positive ROI and turn off those that don’t make the grade.
Our clients have seen a marked increase in click through and conversion using PLA’s. If you are looking for a great way to attract high converting shoppers, PLA’s offer a great opportunity. We are experts at setting up the product data feeds required to do PLA’s and managing ongoing campaigns. Contact us to get started today. We would love to help.
Dale is an accomplished marketer with over 20 years of real-world business sales and marketing experience specializing in e-commerce, email marketing, brand authority, SEO, PPC, SMO and web development. Having served as the Sales & Marketing Director for a multi-million dollar eCommerce company for over a decade, his experience in the trenches provides the foundation most digital marketers just don't have the experience to offer.