The Periodic Table Of SEO Success Factors

Search engine optimization (SEO) may seem like alchemy to most who don’t spend their days waist deep in it, but there is definitely a science to it. Search engines reward pages with the right combination of ranking factors or signals. SEO is about ensuring your content generates the right type of signals for search engines.

The chart below from summarizes the major factors to focus on for search engine ranking success.

How To Use The Table

Each factor has a two letter symbol. The first letter represents the category the factor is part of, such as A for Architecture. The second letter represents the element itself, such as m for Mobile, giving Am its symbol.

Each factor also has a weight. This is a relative guide to how important it is to focus on a particular factor versus others and overall. Those with a +3 are most important, with +2 and +1 factors of lesser importance.

It’s also important to understand that the factors work together. No one factor will guarantee success. But several factors working together, even if they are minor ones, can increase the odds in your favor.

Violations are negative factors, spam activities that can harm your visibility. Don’t do these things! Violations, unlike the other elements, all begin with V regardless of what category they are in, so that they can more easily be identified as violations. With the weighting, factors marked -3 are considered worse than -2 and -1.

periodic table of seo

The Search Engine Land Guide To SEO explains factors in more depth, with tips and a tutorial on implementing them.

Dale is an accomplished marketer with over 20 years of real-world business sales and marketing experience specializing in e-commerce, email marketing, brand authority, SEO, PPC, SMO and web development. Having served as the Sales & Marketing Director for a multi-million dollar eCommerce company for over a decade, his experience in the trenches provides the foundation most digital marketers just don't have the experience to offer.

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