This is the first thing that appears in most email clients, and the first thing readers look at when deciding whether to open your email or not. Using a name that is recognizable and relevant to your audience in an ever crowded inbox is key to getting your readers attention. It’s a best practice to use the name of your company, brand or company figurehead here. A/B testing over time can offer more insight to what works best for your business.
2 – Don’t Block Customer Communication With An Unfriendly Reply-To Address
Email is a great way to open up communication between your business and your customers. But, if you’re using a variation of “firstname.lastname@example.org,” it eliminates the opportunity for customer interaction, seems unfriendly, and may even affect your overall delivery rates. Many subscribers will naturally hit reply, and expect a response and if they can’t email you they probably won’t open up future emails.
3 – Write An Email Subject Line That Gets A Prospect to Open, Read, and Take Action
It doesn’t matter how much research and time you put into the body of your email if your email gets deleted before it even gets opened. The best subject lines are short, original, creative, intriguing, and informative without giving too much away. The crew over at HubSpot have some great examples of effective subject lines.
4 – Personalization Goes A Long Way
If your list has the names of users, it’s important to make it personal and address them as if they were in the room with you. Addressing them by name helps to connect them with your message and increases the chance they will keep reading. Most email marketing software uses merge tags to include it in your emails automatically along with a host of other useful information about your prospect.
5 – Segment Your Subscriber List To Increase Personalization
Speaking of personalization the more targeted your message, the better your results will be. List segmentation lets you target customers based on their interests, location, and needs. It will also help increase your open and conversion rates dramatically.
6 – Speak Directly To Your Reader
Not all subscribers are the same, but it’s important to write your email with the segment your targeting or your ideal custom avatar in mind. It doesn’t matter if your list is ten people or 50,000 speak to them directly as if they were there in person.
7 – Provide MASSIVE Value
You can’t always be selling in every email. If you want people to keep reading your emails, you need to offer MASSIVE value. Most people subscribed because they wanted a deal on their next purchase, more information to get them closer to buying or perhaps expert information about solving a problem they might have. When you provide value, your emails are more likely to be read, and they’ll find a deeper appreciation for your brand.
8 – Make Sure You Have A Strong Call To Action
Whether you want people to click on a 15% off sale or you want them to read your latest blog post, you need to make sure your call to action, links, and buttons are distinct and typically above and below the fold. Your click through rates will increase by sending a clear message to your readers.
Pro Tip: Limit your calls to action if you’re sending an email that has several calls to action it may justify a separate email.
9 – Your Email Must Be Mobile Optimized
Mobile has exceeded desktop as the readers’ preference for email, with 55 percent of email now being opened on mobile devices you just cannot ignore optimizing for mobile. If your email doesn’t look excellent and operate smoothly on mobile devices, your probably distancing a vast part of your audience.
PRO TIP: Make sure your subject lines are mobile optimized. You can preview how they will look before sending using this easy tool.
10- Testing Is Key To A Successful Send
It’s important to send multiple test emails before blasting your campaign to 1000’s of people. You can preview how your email will look across popular email clients like Gmail, Yahoo, and Outlook using free tools like Litmus email testing. Make sure to check ALL of your links and ensure they are going to proper destination etc.
Effective email marketing is not only highly profitable for your business, but when following the tips above you can increase open rates, drive more traffic and ultimately grow your business while pleasing your audience with excellent content at the same time.
If you need assistance with email marketing or email automation we can help. Contact Us Today at 310-400-0561.
Dale is an accomplished marketer with over 20 years of real-world business sales and marketing experience specializing in e-commerce, email marketing, brand authority, SEO, PPC, SMO and web development. Having served as the Sales & Marketing Director for a multi-million dollar eCommerce company for over a decade, his experience in the trenches provides the foundation most digital marketers just don't have the experience to offer.